Showmen are always on the lookout for new ideas. Technology often provides them and Design makes them look good.

Since 1950 new developments in construction materials has made it possible to build more varied and complex attractions. About 1980 modern electronics were introduced. From that moment the operation of fairground attractions has been increasingly computerised. In the late 20th century, visual culture has continued to have an enormous impact on fairground decoration. The influences of contemporary cinema, television characters, pop music and cartoons are clear for all to see. The fairground has always reflected popular art and music and this rich exchange continues into the present day. The advent of the bungey jump on the fairground is an example. In World War II most German and Dutch rides were destroyed. After the war Germany and the Netherlands therefore became centres for ride construction. Well-known companies were Huss from Germany, VEKOMA and also KMG from the Netherlands. The modern day rides cost over a million euros. They are built by companies such as Fabri (in Bergantino, Italy) and Super Rides International (UK). Boosters, Move It, Superstar, Tango and Top Scans are just of few examples of modern attractions.