Trade Activity

The range of objects traded was only equalled by the range of people trading ! At some fairs not only goods were exchanged but also skills and labour.

What was traded at the Medieval fair ? Everything ! The illicit fake relic, the pilgrims’ medallions, vials of holy water. The more mundane but even more vital necessities of everyday life such as cloth, metal tools and pottery. Besides these there were the secular treats; the jewels, the silks or the ornate broaches. Trade was a constant of medieval life. Although there was a great self-sufficiency amongst the growing rural population, the expanding towns depended on trade for their very existence. Bartering is a form of trade that was unrecorded. The fairs of the Middle Ages were varied and constantly evolving and within this ferment trade played a central role. A typical English phenomenon was the hiring fair. Particularly after the plagues of the 1300’s, when there was a shortage of labour, employers established them when they needed manpower for new projects or seasonal tasks . At a hiring fair, workmen were hired for particular jobs, traditionally making their trade known by advertising it. A tuft of thatch for a thatcher, a piece of leather for a cordwainer, a milking stool for a milkmaid. This early form of employment agency was widespread in earlier days but few survived the to the modern period. However, in the borough of Daventry there was a modern version of a hiring fair as late as 1962. Unusual objects could be traded on the fair as well as the more mundane. In a later example, in the Netherlands in the 17th century the fair was the place where most art sales took place. There was no other country in Europe where the ownership of paintings was so widespread among common people. There were even painters (like Jan van Goyen) who worked directly for this market.

Matthijs Naiveu painted this quack at a fairground at the end of the 17th century.

A village fair in the 17th century portrayed byPieter Maes.

A village fair in the 17th century portrayed byPieter Maes.

Placard announcing a mop (three actually) for hiring servants in Daventry (Northamptonshire). Hiring fairs were still common only forty years ago.

Fair at Montmartre, Paris. Barrow women await consumer interest. On the ride not only children but adults as well.

In the 19th and early 20th century barrow women were a common sight at the fair. Markets and fairgrounds provided the only possibility to earn some money. Around the last turn of the century a town like London counted circa 30.000 female street vendors. Usually they were married to craftsmen or workers, but there were also many single women and widows. They often lived in the suburbs. At the break of dawn they loaded their carts and wheel barrows and pushed them towards their points of sale.

Annual fair. A salesman praises the quality of his fabric. The woman seems to agree with him. The man on the right probably is more curious about the price.

A medieval market somewhere in Germany. The text is still of current interest: “Everyone is in pursuit of money, but who cares about the soul?”